1. Refine and Narrow Your Niche
Narrowing down your ideal clients and understanding what their specific needs and challenges are will allow you to consistently put out a focused and clear message. If your attempt is to market to too wide of an audience, your message gets lost because it is vague and without focus and direction. You want your ideal client to say “Yes that is me, I need that!” when they see or hear your message.
Every successful business knows the answer to these questions: Who are my customers? How will they know I am here? Why do they want to buy from me? How can I reach more people like them? Clearly and concisely answer these questions, and you have the first key ingredient for success.
The answer to these questions should influence every the design of each of your products and services. The answer to these questions will influence your pricing, where you put your message out (distribution) and will be the catalyst to crafting the right communication that speaks directly to your perfect niche.
- “She who chases two rabbits catches none.” – Chinese proverb
2. Construct a Clear Message
Networking events are a great place to build relationships and attract new clients. Do not make the mistake of investing your time and money without having a clear and powerful message to share.
Have you ever been to a networking event where someone asks you what you do, and you feel a slight sense of panic arise within you? Suddenly you find yourself rambling on trying to explain what it is that you do and you realize that the other person’s eyes have glazed over and in your mind, you know they are now probably more confused than anything?
Here’s a tip to crafting your message; go back to Number 1 above. Your message starts with your “niche.” Chances are, if people are not fully getting your message, your ideal clients aren’t hearing you either.
3. Get Out of Your Own Head
Most entrepreneurs work on their own. When you are trying to do everything and be everything for your business, frustration and overwhelm tend to build up. Do you love your business, but sometimes feel the heartache every business owner feels from time to time? Have you felt that sense of doubt and fear move through you?
When this happens, is it your tendency to just work harder? That’s okay, it’s what most people do, work harder, put in longer hours which builds up more stress. The problem is, that if that’s all you do is work harder doing the very same things, you probably won’t get any better results. When you feel like you are always busy, but your business has hit a frustrating plateau – or worse, if your sales are sliding downhill, you don’t need to work harder, you need to work right!
I know that you know that your best, most creative thinking do not come from being tired and frustrated. It’s important to get out of your own head and learn the right steps to rev up your business and jumpstart your marketing program.
When this frustration and exhaustion begin to overwhelm you, it can be disheartening. But it doesn’t mean that there is anything wrong with you, or that you can’t do this! The truth is that you CAN do it, and you can do it really well when you know the right steps to take. Taking the right steps will add the fuel to your business and quickly get you back on track attracting plenty of your ideal clients.
Golden Tip
When things begin to feel like they are closing in on you, I am here to tell you that you are overdue to take some time for yourself. This is something that should be done regularly so you can maintain that deep inner connection that you know is your source of inspiration and guidance.
To your joyful and inspired success~
Namaste,
~Laurie
