The Importance of Being Unique In Business
In last week’s article “What is the Marketing Hook in your Business?” I talked about the importance of having that attention-grabbing message in your website or sales copy that makes someone stop in their tracks and notice you.
Did you implement that concept in your business? If so, then congratulations! You a are obviously a person who takes action.
So what’s next? You’ve got their attention, now what?
Once you have attracted the attention of your ideal client, you need to keep their interest. What you don’t want them to say is “Oh, another coach or another web designer, nutrition expert, another……”
What you do want them to say is, “This person is interesting, different from the others. I’ll take a closer look!”
Let’s face it, you can look at most crowded fields of expertise and the basics for each business are the same. So, what makes you and your business different? In other words, what is unique about you and/or the process of your business that others don’t have? This may be some past experience, some certifications, some prominent associations you may have that others cannot claim for themselves.
How Do I Find the Unique Business Angle?
There are several ways of doing this and I will cover two of them here:
1) Ask Your Clients and Customers
An easy way of doing this is by doing a survey. You must be specific with your questions. Remember, you want to elicit responses that set you apart, what do they perceive about you that is unique and special?
2) Ask them directly after you have worked with them or served them.
Golden Tip:
Testimonials are vital in growing your business and establishing credibility. Remember to get written testimonials as well as video testimonials from those whom you have served.
Everyone has a uniqueness that they bring to the table. Do the work of digging deep, and maybe even you don’t have to go very deep before you find that one golden nugget of inspiration, and unearth your own greatness!
Laurie Polinski
