Wondering what choice to make – what to do – wrestling with yourself over the best path to take? Why is it so difficult to simply pick one and move forward with it? Why do you do this to yourself? Because of fear. Fear of the unforeseen consequences of either choice. Remember the time honored [...]
Archive for the ‘Branding’ Category
Relax into Heart Centered Choices
February 21st, 20123 Insights to Manifesting the Success You Want in Your Business~
March 31st, 2010Being clear about who you are, what you do, and the benefits of working with you, will dramatically affect your ability to attract and connect with more of your ideal clients and manifesting the success you want. That sounds simple enough, doesn’t it? Why, then do so many entrepreneurs struggle to attract clients? Most [...]
3 Key Ingredients to the Secret Sauce of Marketing
March 25th, 20101. Refine and Narrow Your Niche Narrowing down your ideal clients and understanding what their specific needs and challenges are will allow you to consistently put out a focused and clear message. If your attempt is to market to too wide of an audience, your message gets lost because it is vague and without [...]
Setting Yourself Apart in a Crowded Business Market
March 17th, 2010The Importance of Being Unique In Business In last week’s article “What is the Marketing Hook in your Business?” I talked about the importance of having that attention-grabbing message in your website or sales copy that makes someone stop in their tracks and notice you. Did you implement that concept in your business? If [...]
What Is The “Marketing Hook” In Your Business?
March 10th, 2010Get More Clients With An Effective “Marketing Hook” Everywhere you look today you are exposed to one form of marketing message or another. It might be on a billboard, in a magazine or on the internet and no matter what media you are engaged in at that moment, the message is basically the same; “buy [...]
3 Key Drivers to a Strong and Memorable Brand Image
February 17th, 2010Let me get this straight; you show me ferns and you tell me you want to manage my finances? Most entrepreneurs start a business based on a passion, a talent or a skill they have. They believe they have something that others can benefit from and will buy from them. The mistake most entrepreneurs make [...]
Is Your Business a Wallflower or a Rock Star?
February 10th, 20103 Things to ask yourself to make sure you are delivering a compelling message so that you can attract your ideal clients and accelerate your business success! Think of your business as a person. What if your business had a face, a personality, a particular look, a feel; what if when potential clients thought of [...]
Keys To Awaken Your Potential Through Effective, Authentic Branding
February 2nd, 2010How to gain clients, grow your business and make more money with your message. When entrepreneurs launch, or are getting ready to launch, their business, there is a gold mine of knowledge, passion and courage that backs their visions of success and the goals that they have for their clients. Unfortunately, many business-owners, at some [...]
