1. Refine and Narrow Your Niche
Narrowing down your ideal clients and understanding what their specific needs and challenges are will allow you to consistently put out a focused and clear message. If your attempt is to market to too wide of an audience, your message gets lost because it is vague and without focus and [...]
Archive for the ‘business’ Category
3 Key Ingredients to the Secret Sauce of Marketing
March 25th, 2010Setting Yourself Apart in a Crowded Business Market
March 17th, 2010
The Importance of Being Unique In Business
In last week’s article “What is the Marketing Hook in your Business?” I talked about the importance of having that attention-grabbing message in your website or sales copy that makes someone stop in their tracks and notice you.
Did you implement that concept in your business? If so, then congratulations! [...]
What Is The “Marketing Hook” In Your Business?
March 10th, 2010
Get More Clients With An Effective “Marketing Hook”
Everywhere you look today you are exposed to one form of marketing message or another. It might be on a billboard, in a magazine or on the internet and no matter what media you are engaged in at that moment, the message is basically the same; “buy our product [...]
