Some of my clients have told me that they feel like they should be doing more. They don’t quite know what that is or how to find it But they are ready to find it.

Are you feeling this way?

There is an answer! There is a way out!

Discovering and living your authentic purpose is the Secret to Success in all areas of your life.  So why is it so difficult?  Why is discovering the unique brilliance within you like trying to catch a fish with your bare hands? You can see it, and almost grasp it but it slips through time and again.

The reason is that we have been conditioned to see ourselves in a certain light.  You are the pretty one…the corporate exec…the mom…the middle child…the funny one… Try writing it out what is your list? Who does everyone think you are. Don’t worry about if it’s true or not.

Take a pen and paper.  Write down the primary people in your life on every few lines (leaving space between) No go back and write who you think they see you as.

At the end look at the list.

Do you feel validated? Or are you reading the labels and going that’ not me or yes, but…

Do the labels make you feel angry, distressed or disgusted? Take a  deep belly breath. It’s okay, this is your life and you can change it.  You do not have to be limited by these beliefs.

You are beginning to discover a key! A key to your uniqueness. My clients are just like you. The difference is they, one day, woke up and realized that they couldn’t shed these labels alone. That they needed guidance, support and the gifts that I could give them. Call me I can melt those limiting beliefs in 10 min – 90 min processes. You will be amazed.

I am more than people think I am!

                                                                                                                                                                        ~Agnes DeMille

Have you ever heard the beat of an infectious song? Your toe starts to tap, your hips slightly sway, your head bobs up and down. Try as you might your body knows the rhythm and instinctively tries to move to it. Your body knows.

Do you rock out? Do you go with it and let the dance take you? Probably not. Probably, you like most hold yourself back. And yet as DeMille knew to dance is to release your inner divinity. To allow yourself to fully let go and to step into the rhythm is to become larger, more beautiful, more powerful.

Am I really talking about only the act of dancing? Of course not – it is a metaphor for all the things that we hold back on. The dreams we stuff down, because they are impractical; the vision of our self that we don’t feel strong enough to show to the world. But our bodies know and try to go with the rhythm of those dreams and visions anyway.

When you hold back, you lessen yourself and feel stressed. Your body knows – that tightness in your stomach that tells you that you’re unhappy; the tension headaches or moments reaching for something to eat. You know you aren’t playing full out. But you may not know what else to do?

When clients come to me I have a gift for them – the gift of being able to go deep into their hidden, undiscovered talents and to pull them into the light. I help them take the stage and stand in their own glorious magnificence.

And then…

I unlock the dreams and desires to move them forward. Not just a shuffling tiny step or two. Not just toe tapping and wishing they were out on the dance floor but full out movement. They feel the freedom and joy of being in the dance. Try it… try letting yourself dance to the music.

Put on one of your favorite tunes… turn the music up. Grab a scarf and dance. Don’t worry if you are in step. There is no right or wrong. This is your dance and everything is right!

Raise your hands to the ceiling, drop at the waist and swing to the floor, move those hips, relax into the music and let your body sway to it any way it wants or can. Do you feel the freedom, the power? Now imagine if every moment of everyday was a dance.

Sometimes it just takes someone else to take your hands: to swing them in rhythm, getting you going, to show you a few moves and to help in choreographing your dance of life. Move forward, feel the freedom and the joy of dancing on the path that is right for you!

I dance in my own light and to my own magnificent beat.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~  ~~ ~

Laurie Polinski,  is known as a “connector,” always finding ways to make things happen and bringing new perspectives to familiar challenges.  “Let’s get started!” is one of her mantras.

Visit www.spinninggoldlifecoaching.com or call Laurie at 630-515-1722.

 Open Your Life to the Abundant Flow

If aren’t receiving the abundance and prosperity you want, you may be unknowingly blocking the flow. Many people, through self-sabotage, actually push abundance and prosperity away. The question is, how do you open the flood gates to the abundance life that you deserve and know is possible for you?

Abundance is the experience of plenty. Plenty of what you truly need and want in your life; material and otherwise. Catherine Ponder, in her book, “Open Your Mind to Prosperity,” says “You are prosperous to the degree that you are experiencing peace, health and plenty in your world.

When you are experiencing true abundance, you have passion in your life, positive relationships, life experiences that you cherish and desire, personal and professional growth and development, and individual moments that you savor.

People often come to me saying, “I’m not sure what I need, but I know I need something. I’m just not happy with my life the way that it is.” When I ask them what they want, virtually all of them say they want more peace, more meaning and more fulfillment in their lives.

So, what’s the missing link? In our culture, abundance is often equated with getting more money. Yet, the pursuit of money often draws our body, mind and spirit out of balance. Having money isn’t a bad thing and you should feel free to pursue any amount of money that feels good to you. However, many people have made the pursuit of money the main source of abundance which in turn can leave them feeling drained, searching for more meaning, fulfillment and peace in their lives.

What does abundance mean for you in your life?

1) What kind of life would be ideal for you?

2) What positive priorities would support that vision?

3) Who and/or what are your most precious possessions, relationships and experiences?

4) Are you allowing yourself the time and energy to do the things that spark your most creative power?

5) How do you currently use your gift of time?

Write a summary statement of your answers. Are you currently living your life according to what is most valuable to you? Are there some things that you would like to change?

So many people postpone pursuing their dreams because we think we’ll get to them later, when we have more time, or when something happens first. As a result, too many people go through life feeling weighed down by daily responsibilities, “shoulds,” “have-to’s,” and “musts.” We become prisoners of our own self-doubts and being disconnected from our values, our purpose, and what brings us abundance in every moment.

Abundance and prosperity is about doing what matters to you in every moment, and feeling fulfilled and alive now. If you’re like most people, getting clarity on your purpose, values and your right path that brings you the true and meaningful abundance you want may seem like a nearly impossible task. For many years, I have been helping people transform their lives by unearthing their gifts, their true potential, and creating their plan to let their most rewarding path unfold and lead a life of fulfillment, success and meaning.

“Life is not measured by the number of breaths you take, but by the number of moments that take your breath away.”

Laurie Polinski

Spinning Gold

Abundance is more than just having money.

    Although money is often a part of it, but real abundance means having things that fulfill and satisfy you.  So, knowing what fulfills and satisfies you allows you to consciously choose what you want to create, experience, and what you want to draw into your life.

   The first step is; knowing what fulfills you and what you want.  When you know what you need in your life, and exactly what you want, you can master your life, your experiences, your emotions, your relationships and your money, rather than being mastered by it.

  Real abundance is also about flow.  Letting go of what no longer serves, fulfills or satisfies you.  Flow in life is natural.  Look at nature and how it continuously flows; night into day, the seasons, the years.  The migration of the hummingbirds and butterflies.  They don’t have calendars and clocks.  They “go with the flow!”  They know when it is time to let go of what served them for the season, and they follow the natural flow into something new.

  What would happen to the hummingbird or butterflies if they didn’t go with the flow of nature?  If they decided that they wanted to hang around in the nest or garden they had resided in for the summer here in Chicago?  They would die!

What are you hanging on to that no longer serves you?

  Look at your life like the cycles or flow in nature.  Because you are part of nature!  The only thing that separates humans from animals is the appearance of our frontal lobe in our brains.  The frontal lobe allows us to discern, and choose or reject things based on conscious choice.  Without that, we too would not be able to make conscious choices and decisions for ourselves and would have to rely only on our natural instincts to survive.

  While that is a gift, for it is what makes us human and gives us the ability to create these rich, rewarding and complex lives we live, it has also, in far too many ways, driven us away from our true nature, which is…. nature!  The point being, viewing the natural cycles of life, things, people and experiences come into our lives at a particular time to serve a particular need or desire.  Letting go of some of those things when it is no longer serving a need is part of the natural cycle of life. 

  The good news is that in keeping with what we know about the flow of nature, when we let go of the old, it creates a vacuum, a space for the new to come in!  Winter doesn’t simply leave.  It eases its way out and is replaced by Spring.  That is the natural flow of life’s cycles.

Coach’s Request:

  What are some of the things you are hanging on to that have served their purpose, filled a need at a particular time in your life, and are ready to retire or move on?  Don’t only focus on the tangible items.  Go beyond the obvious, and consider things like old beliefs or self-sabotaging habits.  Things that, at one time may have made sense, kept you safe, do not serve you and assist you in your desire for growth, fulfillment and abundance.  In fact, these may be the very things that stand in your way, hold you back or stop you from having more of what you do want in your life.

 ~Laurie Polinski

Have you ever stopped to realize that you created your life to be exactly the way it is today?  Consciously or subconsciously, the choices, decisions, beliefs, and actions you took (or didn’t take) resulted in what you have in your life at this very moment. 

“But,” you may be saying, “my life isn’t exactly as I would like it to be.”

Where you are and what you have in your life today is no accident.  Your life is the result of all of the decisions you have ever made (or chose not to make) every moment, every day of your life. 

This is powerful news!  Because, it’s a tremendous testimonial as to the amazingly creative person that you already are!  This means that you have the power to create the life you really want for yourself.

The Power of a Decision:  The first step to actually achieving your goals is to make the decision to do so!  Making the decision to have what you really want must be a real and conscious choice, not simply a wish. 

“To get new results you must take new actions and all actions are fathered by a decision.”  Tony Robins

  Making a Decision:  Your decision must be powerful enough to make the difference you want to see in your life.  This is where many people get stuck, because making a decision to have or create different things in your life most likely means that you are going to have to leave the safety of your current comfort zone.  (I will be writing a lot more about the comfort zone in upcoming articles because this is a biggie, yet it doesn’t have to be as difficult or frightening as it may seem!) 

Here are 5 Keys to help you make powerful decisions that can change your life and help you have exactly what you DO want:

1. Ask yourself what you really and truly want.  This means that you must expand your thinking beyond what you currently think you can have.
2. Decide and commit to making it happen.  Ask yourself, “What decision can I make right now that will support my commitment to having what I want?”
3. Make a clear and concise choice to have what you want and deserve.  You must be clear about what you want and how you are going to get it. 
4. Picture where you will be and what it will look like when you have reached your goals.  Really let yourself imagine and feel what it feels like to be in the experience of what you want for yourself.
5. Take responsibility for your dreams.  It’s easy to point fingers or blame something or someone else for what shows up in our lives.  Don’t give your creative power away by imagining yourself in a victim role when it comes to making choices and decisions that impact your life and your dreams.

  Once you determine your direction, you must be committed to taking the actions that match that decision in order to get it.  When you decide and commit, your subconscious mind will work to help you get exactly what you say you want.  That’s where the phrase, “Be careful what you ask for!” comes from.  The subconscious mind is more powerful than most of us had ever been were aware of in the past.  More and more science and research is showing us the amazing power of our subconscious mind.  (I also plan to write more about that in future articles because this is powerful and fascinating!)

  You have created many miracles in your life, even those you don’t necessarily like.  Setting clear goals and taking responsibility for making conscious choices and decisions that are aligned with those goals is the most powerful thing you can do for yourself and those who you influence.

Make the decision to start now.

“Every choice and decision leads us closer to, or farther way from, what we want.” 

Spinning Gold

The Biggest Thing Most Entrepreneurs Do to Sabotage Success

  If you’ve been in business for a while, you realize that there are ups and downs, and peaks and valley.  When things are going well, you are doing the work you love, you’re working with your ideal clients who appreciate you and your work, you’re making money, and everything feels like it flows.  But when things aren’t going so well, you feel like everything’s a struggle and often you aren’t sure what to do to get back into that flow!

  What many entrepreneurs do is dig their heels in, put their nose to the grindstone, and worker longer and harder.  Unfortunately, that’s exactly what keeps them stuck!

  It’s important to remember that it’s not about working harder.  The most important thing you can do is step back and refocus so your energy is aligned with the results you want.

Here are 3 Keys to Jumpstart the Flow of Success in Your Business:

Key 1:  Be clear about what you want.  One of the biggest reasons most people don’t get what they want is because they don’t know what they want!  

  You must have a crystal clear vision of what you want.  I know you’ve heard this before, and you’ve undoubtedly done this exercise at least once, but I’m going to encourage you to do to it again; write out the story of your perfect life, exactly as you want it to be, and re-read it daily. 

  Make this a priority; schedule time in your calendar, just like you’d schedule any other important meeting.  Give it your full, undivided attention.  Put on relaxing music (I find that music without lyrics works best to allow creative thought to flow.).  Write out every single detail of what you want your life and your business to look like.   What will bring you the most joy and the least stress?  Include colors, smells, ideas and feelings.  In fact, put as much emotion into your story as possible! 

  After you have your story written out, just the way you want it, take time every day to re-read your story.  Be sure you actually feel yourself in the story as if it is already just that way!  You might even find that you want to add some additional visions or details in, and I encourage you to do that!  Make it as detailed as possible.  You will be activating the creative part of your subconscious mind to begin creating this life for you.

Key 2:  Be clear about your “receiver” and what “frequency” they are set at.  In other words, you are in business to provide a service; you are the “generator.”  Your target market is the people who need or want your service; they are the “receiver.” 

  If business has slowed, one of the things you need to ask yourself is, “Am I delivering exactly what my ideal clients want, and is my marketing message clearly reaching them?”  In other words, “Am I still tuned in to them?”  Just like a radio frequency, you as the generator must be precisely tuned to what your receiver wants and be sure you are generating a high-quality message, or they won’t receive it!  By taking the time to be crystal clear, you can reach your target audience and easily attract them with far less effort.

Key 3:  Take “right” action.

We’ve all experienced it, when our business isn’t working the way we want it to, we begin to feel frustration.  The worst thing about frustration is often entrepreneurs start doing anything and everything they know to just try to get business moving again.  This is not the time to work harder, it’s the time to step back, clear the clutter and stop doing what’s not working!  Just working harder, longer hours is nothing but an energy drain if what you are doing isn’t directly related to getting the exact results you want (see Keys #1 and #2.). 

  This is like the definition of insanity; continually doing the same thing and expecting different results.  This is a very common way that entrepreneurs fail to move their business quickly and easily forward.

  Imagine that you are stranded in the middle of nowhere.  You call someone, on your cell phone, for help.  The person who answers is not the person you expected; in fact they don’t even speak the same language as you!  You hang up the phone, and dial the same number again – and again you get the same person. 

  This happens several times, you are becoming more and more frustrated.  You’ve read that you can get what you want if you think positive thoughts, so you think positive thoughts and you even visualize (Key #1) that the exact person you want will answer your call.  You repeat your affirmations, and you dial the same number.  You get the same person.

  Now your cell phone battery is almost dead and you can only make one more call.  Do you repeat your affirmations harder and louder this time?  Or do you stop, reconsider what’s not working, and try a new strategy?

  This sounds absurd, but it’s exactly what many people do with their lives and business.  They continue taking the same actions, getting more and more frustrated and exhausted, and they can’t figure out why they’re not getting ahead.

The fact is, when you have these 3 keys working together;

1. have a crystal clear vision of what you want;
2. know what your ideal clients want so you can generate a clear service and message that reaches them; and
3. eliminate what’s not working and start doing only those things that will bring you the results you desire

 you will quickly and easily get the results you really want for yourself and your business!

    If you are feeling stuck, frustrated and want to jumpstart your business success, call me for a fr^ee 30 minute Business Breakthrough Consultation.  In less than 30 minutes, I will show you exactly what is keeping you stuck, and what you most need to do right now to quickly move forward.  I do only 2 fr^ee Business Breakthrough Consultations each week, so call now to schedule yours and do what it takes to get the results you know you want and deserve! To contact me, call: 1-630-515-1722

Spinning Gold

What Is Your Highest Potential? 

  Your highest potential is when there is no limit to what you can have, do or be.  You are fully connected to the center of our soul.  You know your purpose and you feel joy, satisfaction and freedom every day.

  You have within yourself, the potentiality to create whatever you desire.  The problem is that most people are so disconnected from the center of their soul that they don’t even know what they truly desire.

  Who are you when you are still, quiet, and fully connected to the center of your soul?  This is where your truth and your power live.  This is the seed for your highest potential to arise from.  When you peal back all of the “masks” that you have created for yourself, what, or who, lies beneath?

  I spent 40 years of my life creating new masks for myself.  Masks that would allow me to “fit” into each new life’s experience as it came my way.  With each new experience I needed to figure out what would be expected of me, how did I need to show up in order to be accepted and fit in?  Who did they want or need me to be?

  It certainly is no wonder that I felt so disconnected from my own truth and the center of my soul.   And it certainly is no wonder that I had lost my power.  No, wait, I hadn’t lost it ….. I just didn’t know how to access it.

  This is the feeling of being stuck.  You know that there is something more for you to experience, or express, but you just don’t know what that is.  Like me, you may have felt frustrated, dissatisfied for no apparent reason, restless, struggling to find more meaning and satisfaction in your daily life.  

  So, when you are in this stuck place, how can you begin to go deeper beyond the masks that you may not even realize you’ve placed upon yourself?  Use this simple exercise to help you begin to connect with what lies in the center of your soul and lead you to experience your highest potential:

  Begin your day by taking some time to image what your life would look like, and feel like, if you were living it at your highest potential.  You may even ask your higher self for guidance about what you are to do, and allow it to take you there.  Allow yourself enough time to see and sense all of the rich details that lie along your true life’s path. 

  Once you connect with your truth and purpose, your power naturally shows up, like the clouds parting for the bright, strong, warm power of the sun to shine through. It is natural, it feels good, and it is right.  Suddenly, everything is right.  Then the flow happens.  Doors open, opportunities arise and other powerful, helping people appear in your life that you could have never dreamed of for yourself in the past.  It is then that you are in alignment with your highest potential to reveal itself to you over and over again.  And you will be amazed at what begins to quickly and effortlessly show up for you.

~Laurie Polinski

Spinning Gold


  Laurie Polinski is a highly intuitive and gifted “empowerment” coach.  She partners with those who “still don’t know what they want to be when they grow up” and helps them see parts of themselves that have been left behind or buried for years.  Laurie’s clients say she helps make them whole again.  If you are looking for a way to connect with your true inner self that will open your eyes to a new world of potential and possibility, Laurie can help you in her signature  B.A.I.S. Camp (Brilliance, Abundance and Inspired Success) Program. Schedule your free 20 minute consultation now and see if B.A.I.S Camp is right for you.

 What Is Your Divine Purpose?

  We all have a creative genius within us, and this genius presents itself only when we are living in alignment with our divine purpose.

  Let me ask you this, have you ever felt like there is a part of you that has not yet been tapped into?  Do you feel like you are living a comfortable life, yet still looking for that thing that really makes your heart sing?  Have you found yourself continually searching for that part of you that is special, unique and absolutely brilliant?

  I have a confession, I remember thinking, since I was 9 years old, that something very special was going to happen for me.  And while many wonderful things have happened, I always was searching and waiting for that one really magical thing that would call forth my divine purpose.  What I learned, after 40+ years of waiting for and searching for that magic, was that it was within me all along.  I just needed the right opportunity to discover that. 

  Fortunately, I discovered the CORE MAP process which completely opened up my entire life to new dimensions, opportunities, and levels of effectiveness.  Since then I have been working closely with other women who were also on the verge of breaking through the monotony of life as it was, and unearthing their true divine purpose and live it fully!

  When we are fully aligned with our purpose, and the life we were born to live, we find helpful people and seemingly “magical” or coincidental opportunities coming forward which gently lead the way.  This is the experience of being in the flow, and life becomes much more effortless, joyful and meaningful.

Here 5 simple steps to help you tune in to your own divine purpose:

1.         Brainstorm, and write down everything you really love to do.  Once you have completed the list, go back and number each entry in the order of which appeals to you the most.

            Tip:  Think of the times in the past when you were at your absolute best!  When time just passed, and everything felt as though it were going your way.

2.        Read over your list, and put it away for a day or two.  Make an appointment with yourself when you have some quiet time, and take out your list and begin adding to it.

            Tip:  Make sure you are including only those things that make you feel really joyful.  Sometimes we are extraordinarily good at some things, yet they do not make us joyful.  These are the things that we have learned, or may have been conditioned to do well, but are not part of our life’s purpose.

3.     After you have dug really deep within, and recognize what it is that truly makes your heart sing versus those things you typically spend your day-to-day life doing, go back and re-number the entries.  Make sure what makes you feel most joyful and purposeful is number 1 on your list.  

            Tip:  It may surprise you to discover that the order may differ from the original order you assigned a day or two ago.

4.         Select the top ten entries on your list.  Now, make a list of what each of these top ten has in common.  With this in mind, what occurs to you that may be a clue to uncovering your divine purpose?  

            Tip:  Don’t limit yourself to just one idea.  Play with this over a period of time.

5.         Once you have uncovered some of the clues to what may be most important to you, immediately begin taking steps to bringing more of those joyful, meaningful experiences into your life.  For example, you may have discovered that many of your top ten entries related to travel.  You might begin bringing more of that into your life by subscribing to a travel magazine, or planning your next trip to an exotic destination.

            Tip:  Pay close attention to what energizes you the most.  Again, this may not be the same as what you have been doing most of your life that you are really good         at. But that’s okay, you’ve just added a whole new dimension to your day-to-day life that brings you closer to living the life you were meant to live.

  When you are on the track of your divine purpose, everything you do in pursuit of it will inspire and energize you.  You will begin to call in the people and opportunities that will continue to show you the next steps and open up doors which you hadn’t even known existed for you.  When you are not living in alignment with your divine purpose, you are not in the flow, and life feels like a struggle and drains your energy.  Continue to pay attention to how you feel when you are going through your daily activities.  If it feels joyful and easily flows, you are on the right path.  This is the path of living your divine purpose and when your true creative genius shines through!

To your joyful and inspired success~

Namaste,

~Laurie

<

  Let’s face it, without marketing, your business has little chance of succeeding. You may start getting clients to work with, but eventually, you will find yourself struggling to find clients who want to buy what you have, and burn yourself out.

  Actually, many entrepreneurs dip a toe in the water with their marketing by giving their business a name, coming up with a catchy tagline and getting an icon or clip art to put on their business card and website. Yes, done right, this is a piece of your marketing. So, what else is there, and how can you make marketing the piece that ensures your business success?

  Recently, I was at a local networking event and one of the people in the group was allowed 5 minutes to get up and speak about her business. As she was speaking, I realized that I was having a hard time understanding what it was that she wanted to get across, and why I might want what she had to offer. And, I was not at all compelled to want to find out more about her or her product. That’s not to say that there was anything wrong with her or what she said…… in fact it was more in what she didn’t say.

  I learned her name and her business name right away. That’s always a good thing ~ however, believe it or not, neither really told me what she does.

So, here’s tip #1: Having a business name or tagline that tells people what you want them to know and remember about you.

  This is the beginning of getting your branding across. Putting all of your pieces together in a concise, clearly understood message so people remember what you want them to remember about you. Yes, you want them to like, trust and respect you, but more than that, you want them to know and remember what you can do for them.

  If your name, business name or tag line doesn’t clearly tell people who you are, what you do, how you uniquely help, and why they should choose you to spend their time and money with, then this needs your attention now! Typically, we have only 30 seconds to capture someone’s attention. In those 30 seconds we want to be sure they walk away with what we want them to remember about us. Basically, what’s in it for them?

Here’s what you need to know to craft an effective tagline.

  An effective tagline helps you clarify what makes you or your service special and enables you to sum up your “competitive advantage” in just a few words.

  Next, this speaker handed out her brochure which was professionally printed, on nice cardstock. That’s always a good thing ~ however, believe it or not, the picture on the cover was of a forest of fern plants. Is she a gardener? A botanist? A landscaper designer? No, she is a financial investment manager. I guess money is green and so are ferns and that’s where that connection comes in???

So, here’s tip #2: Your Brand Isn’t Just a Logo, or the Colors You Use, or Your Business Name

  …… it is all of these things, and more, together. Everything must consistently give the one singular message you want people to remember about you. Money management / ferns; I still don’t get the connection.

  A company’s logo, colors and the images it uses all serve to support and reinforce the brand identity. The more you reinforce the features of your brand identity, the more familiar people will become with it and the more likely they will be to do business with you repeatedly.

To strengthen your brand identity, be sure it is:

  Your brand identity can be extremely valuable if done and used effectively. Do everything in your power to build a strong, well-regarded brand image and just about every aspect of building your business – especially the marketing piece – will be much easier.

  Then, this speaker went on to tell the facts about her company and what she does. Actually at that point, I was disinterested because I already know someone who does what she does. In fact, there were 3 others in the room who do the same thing; one of them sitting right next to me! So, what would compel me to learn more about how she can help me, or to recommend her to someone else who may need her services? What does she do brilliantly well that the others don’t? What makes her unique? What differentiates her from the rest? Perhaps it is that she grows ferns in her yard? I don’t know, she never said that, but it’s a guess on my part based on her brochure.

So, here’s tip #3: Your Brand Identity is, or Should be, Unique to You.

  That’s why people choose you to work with over someone else in the same field. You must unearth your own brilliance and unique qualities so that you can make them part of your brand identity.

To create a strong brand identity, you must be clear on:

Make a list of the values you want your company to reflect and be associated with.

Develop the core message for your company:

  Your core message, including your set of values, is what defines your brand. It’s what you want customers to remember about you. When you have a strong, clear message, you’re much better able to develop a strong connection with your customer base.

  These are three key drivers which help to create a strong, memorable image and message for your business. You need to keep your core message in mind when you’re developing your advertising, website, packaging and marketing materials (such as brochures, business card, catalog, etc). It must permeate every aspect of what you do and be the foundation of all your marketing activities.

  The message that clients or potential clients get from you about your business is the key to success. It’s imperative that you create the core message you want to send for your business or service. Without articulating your core message and consistent brand identity, it’s impossible to develop an effective, meaningful marketing program.

  Remember, if you don’t create the message that you want people to “get” and remember about you, they will create their own.

Laurie Polinski
Spinning Gold Marketing

If your business feels more like the wallflower right now, and you’d like to have more of what the rock star has, ask yourself these 3 three key questions:

1) Have I articulated and written down my brand promise?

2) What do I want my clients to remember about me and/or my business?

Your core message should be based on:

It’s important that you understand and clearly articulate the core message you want to send for your business. You need to keep your core message in mind when developing all of your advertising materials such as your website, brochures, business card, etc. Your core message is what you want your clients to remember about you. This is how you create a deeply meaningful connection with your clients and prospective clients.

3) Does my company name and/or tagline explain the nature of my business or what I do?

My tagline tells 3 things:
  1) Who I work with – “Entrepreneurs”
 2) What I do – “Business Growth Coach”
  3) What I promise – “Focused, Fast Results.”

Laurie Polinski
Spinning Gold Marketing