1. Refine and Narrow Your Niche
Narrowing down your ideal clients and understanding what their specific needs and challenges are will allow you to consistently put out a focused and clear message. If your attempt is to market to too wide of an audience, your message gets lost because it is vague and without focus and [...]
Posts Tagged ‘business niche’
3 Key Ingredients to the Secret Sauce of Marketing
March 25th, 2010Setting Yourself Apart in a Crowded Business Market
March 17th, 2010
The Importance of Being Unique In Business
In last week’s article “What is the Marketing Hook in your Business?” I talked about the importance of having that attention-grabbing message in your website or sales copy that makes someone stop in their tracks and notice you.
Did you implement that concept in your business? If so, then congratulations! [...]
3 Key Drivers to a Strong and Memorable Brand Image
February 17th, 2010Let me get this straight; you show me ferns and you tell me you want to manage my finances?
Most entrepreneurs start a business based on a passion, a talent or a skill they have. They believe they have something that others can benefit from and will buy from them. The mistake most entrepreneurs make is [...]
Is Your Business a Wallflower or a Rock Star?
February 10th, 20103 Things to ask yourself to make sure you are delivering a compelling message so that you can attract your ideal clients and accelerate your business success!
Think of your business as a person. What if your business had a face, a personality, a particular look, a feel; what if when potential clients thought of your [...]
Keys To Awaken Your Potential Through Effective, Authentic Branding
February 2nd, 2010How to gain clients, grow your business and make more money with your message.
When entrepreneurs launch, or are getting ready to launch, their business, there is a gold mine of knowledge, passion and courage that backs their visions of success and the goals that they have for their clients. Unfortunately, many business-owners, at some point, [...]
5 Key Tips To Stand Out In A Crowded Field On A Shoestring Budget
January 25th, 2010How do you stand out from a crowded field without spending tons of money on advertising?
1) Give some serious thought to what differentiates you from the competition. We’ve all heard that we need our “elevator speech”–the 30-second infomercial that quickly tells people who you are and what you do. Your elevator speech should answer the question: [...]
Understanding Your Unique Brilliance
January 19th, 2010Understanding Your Unique Brilliance in Your Business
Your unique brilliance is what you are inherently good at, and what you enjoy doing so much that it doesn’t even seem like work to you; it’s what you get so lost in that you completely lose track of time. Determining and harnessing your unique brilliance will allow [...]
The Importance of Knowing Yourself in Business
January 12th, 2010Knowing Yourself Creates Clarity for Your Business and to Your Ideal Client
Last week’s article: “7 Key Steps to Taking Control of Your Business This Year,” gave you some important steps to follow to have greater clarity and focus in your business so you can have your best year yet. In the upcoming articles we [...]
7 Key Steps to Taking Control of Your Business This Year
January 7th, 2010It is important to have clarity and focus in order to achieve your goals in your business. Without a good plan to get what you want, you will keep chasing the new idea and wind up nowhere near what you set out to achieve.
Be sure to take the time to build that solid foundation [...]
Are You Paralyzed With Information Overload?
December 30th, 2009
Help! I Don’t Know Where to Start
Have you spent 2009 and previous years gathering knowledge and information through books, seminars, ebooks, teleseminars, online courses and…did I miss anything? Are you on so many email lists that you know there is no possible way you could read all of them and put them to use? Is [...]
