Some of my clients have told me that they feel like they should be doing more. They don’t quite know what that is or how to find it But they are ready to find it.

Are you feeling this way?

There is an answer! There is a way out!

Discovering and living your authentic purpose is the Secret to Success in all areas of your life.  So why is it so difficult?  Why is discovering the unique brilliance within you like trying to catch a fish with your bare hands? You can see it, and almost grasp it but it slips through time and again.

The reason is that we have been conditioned to see ourselves in a certain light.  You are the pretty one…the corporate exec…the mom…the middle child…the funny one… Try writing it out what is your list? Who does everyone think you are. Don’t worry about if it’s true or not.

Take a pen and paper.  Write down the primary people in your life on every few lines (leaving space between) No go back and write who you think they see you as.

At the end look at the list.

Do you feel validated? Or are you reading the labels and going that’ not me or yes, but…

Do the labels make you feel angry, distressed or disgusted? Take a  deep belly breath. It’s okay, this is your life and you can change it.  You do not have to be limited by these beliefs.

You are beginning to discover a key! A key to your uniqueness. My clients are just like you. The difference is they, one day, woke up and realized that they couldn’t shed these labels alone. That they needed guidance, support and the gifts that I could give them. Call me I can melt those limiting beliefs in 10 min – 90 min processes. You will be amazed.

I am more than people think I am!

                                                                                                                                                                        ~Agnes DeMille

Have you ever heard the beat of an infectious song? Your toe starts to tap, your hips slightly sway, your head bobs up and down. Try as you might your body knows the rhythm and instinctively tries to move to it. Your body knows.

Do you rock out? Do you go with it and let the dance take you? Probably not. Probably, you like most hold yourself back. And yet as DeMille knew to dance is to release your inner divinity. To allow yourself to fully let go and to step into the rhythm is to become larger, more beautiful, more powerful.

Am I really talking about only the act of dancing? Of course not – it is a metaphor for all the things that we hold back on. The dreams we stuff down, because they are impractical; the vision of our self that we don’t feel strong enough to show to the world. But our bodies know and try to go with the rhythm of those dreams and visions anyway.

When you hold back, you lessen yourself and feel stressed. Your body knows – that tightness in your stomach that tells you that you’re unhappy; the tension headaches or moments reaching for something to eat. You know you aren’t playing full out. But you may not know what else to do?

When clients come to me I have a gift for them – the gift of being able to go deep into their hidden, undiscovered talents and to pull them into the light. I help them take the stage and stand in their own glorious magnificence.

And then…

I unlock the dreams and desires to move them forward. Not just a shuffling tiny step or two. Not just toe tapping and wishing they were out on the dance floor but full out movement. They feel the freedom and joy of being in the dance. Try it… try letting yourself dance to the music.

Put on one of your favorite tunes… turn the music up. Grab a scarf and dance. Don’t worry if you are in step. There is no right or wrong. This is your dance and everything is right!

Raise your hands to the ceiling, drop at the waist and swing to the floor, move those hips, relax into the music and let your body sway to it any way it wants or can. Do you feel the freedom, the power? Now imagine if every moment of everyday was a dance.

Sometimes it just takes someone else to take your hands: to swing them in rhythm, getting you going, to show you a few moves and to help in choreographing your dance of life. Move forward, feel the freedom and the joy of dancing on the path that is right for you!

I dance in my own light and to my own magnificent beat.

~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~ ~  ~~ ~

Laurie Polinski,  is known as a “connector,” always finding ways to make things happen and bringing new perspectives to familiar challenges.  “Let’s get started!” is one of her mantras.

Visit www.spinninggoldlifecoaching.com or call Laurie at 630-515-1722.

Tapping in to that moment of true heartfelt joy – he rediscovered life. He could play –he could fly and he could crow. An out loud burst of wild abandon and sheer joy.

What is your Happy Thought?

What is the one moment (most of us have several) of pure un-abandoned peace or pleasure.

You will know it because the moment you think of it a smile radiates through you. Starting in your heart; vibrating through your body; turning up your lips and sending pleasure synapses firing throughout your brain.  You radiate – others can see the light.  For a moment everything is right and good in the world. You have found your Inner Perfection.

Tap in – tap in to your heart.  Find that moment and nurture it. Bring it out in difficult times and hold it.  Settle into it and make it a part of you. Play with it. Laugh – Laugh out loud, its okay!!  Your heart is your second brain. It tells you when things are right for you. It tells you when to watch out. And it tells you that you are perfect. You just need a reminder now and then. The reminder, the trigger to become awash in love and strength, is your Happy Thought.

As, I often say God doesn’t make no junk.   The place to begin your personal journey is to unearth your unique brilliance, your passions and your soul’s purpose and fully express your nature, your strengths and unique gifts – out loud!

Any time worries or doubts come. Search your heart for your Happy Thought.  Become a Peter Pan and crow!

Your Essential Self is confident, assured and strong in the knowledge that who you are is perfect.

Laurie Polinski,  is known as a “connector,” always finding ways to make things happen and bringing new perspectives to familiar challenges.  “Let’s get started!” is one of her mantras.

Follow your heart and get started visit www.spinninggoldlifecoaching.com or call Laurie at 630-515-1722.

Because of fear.

Fear of the unforeseen consequences of either choice.  Remember the time honored exercise in trust? Falling backwards into the arms of a partner.  There is that moment of doubt. The mind begins to focus on this. Thoughts swirl the fears and uncertainties; adding discomfort, distrust and disbelief.

But when you stop yourself, listen to your internal guidance and trust…

You relax and are safe.

There may be bumps and challenges but you are on your heart guided path.

Listen to the feelings of rightness, warmth and joy that lead to the correct path, and listen to the feelings of tightness that tell you a path is wrong for you.  Feel and follow these internal nudges.

Your heart will take you to opportunities and synchronicities that lead you to higher and higher potential.  The right people, opportunities and supports will appear.

Allow yourself to relax back and fall.  Allow yourself to follow your heart.

“It is our responsibility on this earth to bloom with full potential.  Any reassurance and guidance towards your goals pushes you further by providing an extra motivation. Laurie has provided that extra confirmation too, as a sign of nature, to go ahead and live my life to the fullest, doing what I am supposed to do and being what I am.” ~ Peaceful regards  Dr. Indu Arora

It is said that your 6^th sense, or your intuition is 100% accurate all the time.  They say that because it is an extension of your higher self or God.

Believe that the greatest gift  you have been given, the greatest skill you can ever develop is the unwavering decision to commit  your  full energy to unearthing your  true self and allowing your heart to prevail and pervade through every part of your  life.

Use this affirmation:

“I follow my heart, trusting the messages I receive from God and my Higher Self.”

Laurie Polinski,  is known as a “connector,” always finding ways to make things happen and bringing new perspectives to familiar challenges.  “Let’s get started!” is one of her mantras.

Follow your heart and get started.

Visit www.spinninggoldlifecoaching.com or call Laurie at 630-515-1722.

 What Is Your Divine Purpose?

  We all have a creative genius within us, and this genius presents itself only when we are living in alignment with our divine purpose.

  Let me ask you this, have you ever felt like there is a part of you that has not yet been tapped into?  Do you feel like you are living a comfortable life, yet still looking for that thing that really makes your heart sing?  Have you found yourself continually searching for that part of you that is special, unique and absolutely brilliant?

  I have a confession, I remember thinking, since I was 9 years old, that something very special was going to happen for me.  And while many wonderful things have happened, I always was searching and waiting for that one really magical thing that would call forth my divine purpose.  What I learned, after 40+ years of waiting for and searching for that magic, was that it was within me all along.  I just needed the right opportunity to discover that. 

  Fortunately, I discovered the CORE MAP process which completely opened up my entire life to new dimensions, opportunities, and levels of effectiveness.  Since then I have been working closely with other women who were also on the verge of breaking through the monotony of life as it was, and unearthing their true divine purpose and live it fully!

  When we are fully aligned with our purpose, and the life we were born to live, we find helpful people and seemingly “magical” or coincidental opportunities coming forward which gently lead the way.  This is the experience of being in the flow, and life becomes much more effortless, joyful and meaningful.

Here 5 simple steps to help you tune in to your own divine purpose:

1.         Brainstorm, and write down everything you really love to do.  Once you have completed the list, go back and number each entry in the order of which appeals to you the most.

            Tip:  Think of the times in the past when you were at your absolute best!  When time just passed, and everything felt as though it were going your way.

2.        Read over your list, and put it away for a day or two.  Make an appointment with yourself when you have some quiet time, and take out your list and begin adding to it.

            Tip:  Make sure you are including only those things that make you feel really joyful.  Sometimes we are extraordinarily good at some things, yet they do not make us joyful.  These are the things that we have learned, or may have been conditioned to do well, but are not part of our life’s purpose.

3.     After you have dug really deep within, and recognize what it is that truly makes your heart sing versus those things you typically spend your day-to-day life doing, go back and re-number the entries.  Make sure what makes you feel most joyful and purposeful is number 1 on your list.  

            Tip:  It may surprise you to discover that the order may differ from the original order you assigned a day or two ago.

4.         Select the top ten entries on your list.  Now, make a list of what each of these top ten has in common.  With this in mind, what occurs to you that may be a clue to uncovering your divine purpose?  

            Tip:  Don’t limit yourself to just one idea.  Play with this over a period of time.

5.         Once you have uncovered some of the clues to what may be most important to you, immediately begin taking steps to bringing more of those joyful, meaningful experiences into your life.  For example, you may have discovered that many of your top ten entries related to travel.  You might begin bringing more of that into your life by subscribing to a travel magazine, or planning your next trip to an exotic destination.

            Tip:  Pay close attention to what energizes you the most.  Again, this may not be the same as what you have been doing most of your life that you are really good         at. But that’s okay, you’ve just added a whole new dimension to your day-to-day life that brings you closer to living the life you were meant to live.

  When you are on the track of your divine purpose, everything you do in pursuit of it will inspire and energize you.  You will begin to call in the people and opportunities that will continue to show you the next steps and open up doors which you hadn’t even known existed for you.  When you are not living in alignment with your divine purpose, you are not in the flow, and life feels like a struggle and drains your energy.  Continue to pay attention to how you feel when you are going through your daily activities.  If it feels joyful and easily flows, you are on the right path.  This is the path of living your divine purpose and when your true creative genius shines through!

To your joyful and inspired success~

Namaste,

~Laurie

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Being clear about who you are, what you do, and the benefits of working with you, will dramatically affect your ability to attract and connect with more of your ideal clients and manifesting the success you want. 

That sounds simple enough, doesn’t it?  Why, then do so many entrepreneurs struggle to attract clients?  Most often it is not because there is anything wrong with what you do, or how you do it, but the problem lies in being able to clearly define and communicate your authentic message in a way that really connects with your ideal clients.

Here’s an important understanding:  You know you have a unique gift that no one else has, and you know that you can help others.  It is your mission to identify your gift, do it to the very best of your ability, and create your compelling branding and marketing message that is authentic to you and attracts clients who want what you offer.


Here are 3 things you must be very clear on that will help you instantly transform the way you feel and communicate about your business, and expand how your potential clients perceive and connect with you and your business.

1)  Know what your unique gift is.  What do you do, exceptionally well, that no one else does?  In other words, what sets you apart from others in your field?

2)  Know who you serve.  The more well-defined your niche market is, the easier it will be to create your messages.  You will also become known as the authority in that area.

3)  Know what authentically connects you with your prospective clients.  People buy on emotion and then back their decisions up with logic.  What emotions do you and your services evoke in people that makes them want to work with you?

As I shared earlier, you must be clear about who you are, including your unique gifts and your core values.  You must be clear about what your services deliver, and what need or desire that fills within your clients.  And, you must know – very, very well, who your ideal clients are so that the connection you make with them is clear, true and authentic.


To your joyful and inspired success~

Namaste,

~Laurie

Spinning Gold Marketing

1. Refine and Narrow Your Niche

   Narrowing down your ideal clients and understanding what their specific needs and challenges are will allow you to consistently put out a focused and clear message.  If your attempt is to market to too wide of an audience, your message gets lost because it is vague and without focus and direction.  You want your ideal client to say “Yes that is me, I need that!” when they see or hear your message.

  Every successful business knows the answer to these questions:  Who are my customers?  How will they know I am here?  Why do they want to buy from me?  How can I reach more people like them?  Clearly and concisely answer these questions, and you have the first key ingredient for success.  

  The answer to these questions should influence every the design of each of your products and services.  The answer to these questions will influence your pricing, where you put your message out (distribution) and will be the catalyst to crafting the right communication that speaks directly to your perfect niche.

- “She who chases two rabbits catches none.” – Chinese proverb

2.  Construct a Clear Message

 Networking events are a great place to build relationships and attract new clients.  Do not make the mistake of investing your time and money without having a clear and powerful message to share.

Have you ever been to a networking event where someone asks you what you do, and you feel a slight sense of panic arise within you?  Suddenly you find yourself rambling on trying to explain what it is that you do and you realize that the other person’s eyes have glazed over and in your mind, you know they are now probably more confused than anything?

Here’s a tip to crafting your message; go back to Number 1 above.  Your message starts with your “niche.”  Chances are, if people are not fully getting your message, your ideal clients aren’t hearing you either.

3.  Get Out of Your Own Head

   Most entrepreneurs work on their own.  When you are trying to do everything and be everything for your business, frustration and overwhelm tend to build up.  Do you love your business, but sometimes feel the heartache every business owner feels from time to time?  Have you felt that sense of doubt and fear move through you?  

  When this happens, is it your tendency to just work harder?  That’s okay, it’s what most people do, work harder, put in longer hours which builds up more stress.  The problem is, that if that’s all you do is work harder doing the very same things, you probably won’t get any better results.  When you feel like you are always busy, but your business has hit a frustrating plateau – or worse, if your sales are sliding downhill, you don’t need to work harder, you need to work right!

  I know that you know that your best, most creative thinking do not come from being tired and frustrated.  It’s important to get out of your own head and learn the right steps to rev up your business and jumpstart your marketing program.

  When this frustration and exhaustion begin to overwhelm you, it can be disheartening.  But it doesn’t mean that there is anything wrong with you, or that you can’t do this!  The truth is that you CAN do it, and you can do it really well when you know the right steps to take.  Taking the right steps will add the fuel to your business and quickly get you back on track attracting plenty of your ideal clients.

To your joyful and inspired success~

Namaste,

~Laurie

Spinning Gold Marketing

The Importance of Being Unique In Business

In last week’s article “What is the Marketing Hook in your Business?” I talked about the importance of having that attention-grabbing message in your website or sales copy that makes someone stop in their tracks and notice you.

Did you implement that concept in your business?  If so, then congratulations!  You a are obviously a person who takes action.

So what’s next?  You’ve got their attention, now what?

Once you have attracted the attention of your ideal client, you need to keep their interest.  What you don’t want them to say is “Oh, another coach or another web designer, nutrition expert, another……” 

What you do want them to say is, “This person is interesting, different from the others.  I’ll take a closer look!”

Let’s face it, you can look at most crowded fields of expertise and the basics for each business are the same.  So, what makes you and your business different?  In other words, what is unique about you and/or the process of your business that others don’t have?  This may be some past experience, some certifications, some prominent associations you may have that others cannot claim for themselves.

How Do I Find the Unique Business Angle?

There are several ways of doing this and I will cover two of them here:

1)  Ask Your Clients and Customers

An easy way of doing this is by doing a survey.  You must be specific with your questions.  Remember, you want to elicit responses that set you apart, what do they perceive about you that is unique and special?

2)  Ask them directly after you have worked with them or served them.

Laurie Polinski

Spinning Gold Marketing




   >

 Get More Clients With An Effective “Marketing Hook”

  Everywhere you look today you are exposed to one form of marketing message or another. It might be on a billboard, in a magazine or on the internet and no matter what media you are engaged in at that moment, the message is basically the same; “buy our product or use our service.”

  Marketing experts understand that they have just a few seconds to capture their target or ideal audience or their message will be a failure. They have just a few seconds to grab your attention and arouse your curiosity to know more of what they are offering or you will move on to something or someone else. Have you ever surfed the web and gone through countless of web pages without any interest and then one page just popped out and grabbed you, causing you to read more? Have you ever zipped through the channels on your television and found yourself stopping on an infomercial even though it was not your intention? You had no plans on buying anything and you know that they are just trying to sell you something and yet something they said or something they showed you, made you stop and say,”Hey, wait a minute. What’s this?” 

 This is what business marketers refer to as the “hook.”

 Do You need A “Marketing Hook” In Your Business?

  If you are in business and if you want to attract clients then the answer is yes, you most definitely need a “marketing hook” in your business. There is far too much competition out there to just hope and pray your ideal clients will find you and invest in your product or service instead of your competitor. Today there are thousands upon thousands of websites and for you to be successful on the internet, it is a must to be able to grab your prospect’s attention.

 What Is Your “Marketing Hook?”

  Before you begin writing a single word for your web-page, sales page or ad, you will want to do some serious research. At this point what you are looking for is that unique piece of story that will arouse a burning curiosity in your ideal client to make them feel compelled to continue to find out more. It is the eye-popping piece of story that will jar even the most distracted reader into full attention. The best hooks are the ones that come early in your message. Remember, the objective here is to grab attention immediately, to get noticed.

  Every business is going to have a different hook. Every niche market is going to have a different hook. Your business might also have more than one hook, one for every kind of client you serve.

  Many times business owners and entrepreneurs are too close to their product or service to be able to see what is unique about them. What sets them apart from their competition? Mentoring programs, coaching programs and mastermind groups are great resources to turn to in order to get an outside perspective of you and your business’ uniqueness to discover your very own “marketing hook.”

Laurie Polinski

Spinning Gold Marketing

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  Let’s face it, without marketing, your business has little chance of succeeding. You may start getting clients to work with, but eventually, you will find yourself struggling to find clients who want to buy what you have, and burn yourself out.

  Actually, many entrepreneurs dip a toe in the water with their marketing by giving their business a name, coming up with a catchy tagline and getting an icon or clip art to put on their business card and website. Yes, done right, this is a piece of your marketing. So, what else is there, and how can you make marketing the piece that ensures your business success?

  Recently, I was at a local networking event and one of the people in the group was allowed 5 minutes to get up and speak about her business. As she was speaking, I realized that I was having a hard time understanding what it was that she wanted to get across, and why I might want what she had to offer. And, I was not at all compelled to want to find out more about her or her product. That’s not to say that there was anything wrong with her or what she said…… in fact it was more in what she didn’t say.

  I learned her name and her business name right away. That’s always a good thing ~ however, believe it or not, neither really told me what she does.

So, here’s tip #1: Having a business name or tagline that tells people what you want them to know and remember about you.

  This is the beginning of getting your branding across. Putting all of your pieces together in a concise, clearly understood message so people remember what you want them to remember about you. Yes, you want them to like, trust and respect you, but more than that, you want them to know and remember what you can do for them.

  If your name, business name or tag line doesn’t clearly tell people who you are, what you do, how you uniquely help, and why they should choose you to spend their time and money with, then this needs your attention now! Typically, we have only 30 seconds to capture someone’s attention. In those 30 seconds we want to be sure they walk away with what we want them to remember about us. Basically, what’s in it for them?

Here’s what you need to know to craft an effective tagline.

  An effective tagline helps you clarify what makes you or your service special and enables you to sum up your “competitive advantage” in just a few words.

  Next, this speaker handed out her brochure which was professionally printed, on nice cardstock. That’s always a good thing ~ however, believe it or not, the picture on the cover was of a forest of fern plants. Is she a gardener? A botanist? A landscaper designer? No, she is a financial investment manager. I guess money is green and so are ferns and that’s where that connection comes in???

So, here’s tip #2: Your Brand Isn’t Just a Logo, or the Colors You Use, or Your Business Name

  …… it is all of these things, and more, together. Everything must consistently give the one singular message you want people to remember about you. Money management / ferns; I still don’t get the connection.

  A company’s logo, colors and the images it uses all serve to support and reinforce the brand identity. The more you reinforce the features of your brand identity, the more familiar people will become with it and the more likely they will be to do business with you repeatedly.

To strengthen your brand identity, be sure it is:

  Your brand identity can be extremely valuable if done and used effectively. Do everything in your power to build a strong, well-regarded brand image and just about every aspect of building your business – especially the marketing piece – will be much easier.

  Then, this speaker went on to tell the facts about her company and what she does. Actually at that point, I was disinterested because I already know someone who does what she does. In fact, there were 3 others in the room who do the same thing; one of them sitting right next to me! So, what would compel me to learn more about how she can help me, or to recommend her to someone else who may need her services? What does she do brilliantly well that the others don’t? What makes her unique? What differentiates her from the rest? Perhaps it is that she grows ferns in her yard? I don’t know, she never said that, but it’s a guess on my part based on her brochure.

So, here’s tip #3: Your Brand Identity is, or Should be, Unique to You.

  That’s why people choose you to work with over someone else in the same field. You must unearth your own brilliance and unique qualities so that you can make them part of your brand identity.

To create a strong brand identity, you must be clear on:

Make a list of the values you want your company to reflect and be associated with.

Develop the core message for your company:

  Your core message, including your set of values, is what defines your brand. It’s what you want customers to remember about you. When you have a strong, clear message, you’re much better able to develop a strong connection with your customer base.

  These are three key drivers which help to create a strong, memorable image and message for your business. You need to keep your core message in mind when you’re developing your advertising, website, packaging and marketing materials (such as brochures, business card, catalog, etc). It must permeate every aspect of what you do and be the foundation of all your marketing activities.

  The message that clients or potential clients get from you about your business is the key to success. It’s imperative that you create the core message you want to send for your business or service. Without articulating your core message and consistent brand identity, it’s impossible to develop an effective, meaningful marketing program.

  Remember, if you don’t create the message that you want people to “get” and remember about you, they will create their own.

Laurie Polinski
Spinning Gold Marketing