In our hearts we already know the directions we need to take.  Play with it for a moment. Remember a wonderful time in your life, feel the joy. Re-live the moments. If you need a start: picture a sleeping baby, remember cuddling your pet, or looking in to the eyes of a loved one.

Where do you feel the experience in your body? Your heart.

When you are on the right path, making the right choices your heart will feel warm and full.  Relax into it and allow the knowledge to flow into you.  Use your heart as an inner guide; it is a clear message from your higher power.

Your inner self is wise beyond limits.  When you learn to tap into your inner Guidance, you are tapped into the universal source which has access to all knowledge.  Feel the messages from your higher self, higher power, God.

People who appear to be most brilliant are those who listen to their inner wisdom and put it into action.  They have known in their hearts what is right and listened.

Do you find this difficult? I often work with clients who have to unlearn listening to their head and learn instead to feel their heart messages.  Creating that light for them is my heart’s work.

One first step is a simple affirmation:

“I trust my inner knowing, I hold positive expectations about the outcome of the changes that I’m making in my life right now.  It is safe for me to act on my inner wisdom.”

Laurie Polinski,  is known as a “connector,” always finding ways to make things happen and bringing new perspectives to familiar challenges.  “Let’s get started!” is one of her mantras.

Follow your heart and get started visit www.spinninggoldlifecoaching.com or call Laurie at 630-515-1722.

Embracing Transformative Times

 This is a time of change for so many.  Whether it be a change in career, relationships, or a deeper desire to contribute to something bigger; many are feeling a need for physical, emotional and/or spiritual movement.

 Have you ever wished that someone would hand you a map and directions on how you can find and fulfill your deeper purpose in your life?  Are you looking for a sense of clarity, more meaning, and alignment with your greater calling?

You are a significant piece of the universal puzzle.

 Perhaps you long to find how you best fit into this puzzle.  You feel you’re in the right vicinity, but have a desire to find that one space where everything neatly and easily clicks in.  You know, in your heart, that once you find that space the whole picture will come together; make sense, you’ll feel empowered and confident again, you will feel . . . complete.  Until then, you move through the big picture, managing all that is on your plate along the way – waiting, hoping and longing for something more.

 Edgar Cayce, the modern-day sleeping prophet, said: Each soul enters the earth to fill a role that no other soul could fill so well.  When an opportunity occurs for a soul to enter the earth (a pregnancy) the ideal soul is selected to come into the specific situation.

 Often we feel lost in the crowd, insignificant in the big scheme of things.  Yet what Cayce is saying is, you are so important.  You are that one piece of the whole puzzle that no one else could fill!  Without you filling your role, the picture is incomplete, the right connections are not made, and there is emptiness where your light is most needed.

 As you move toward your deeper purpose, it’s important not to resist or fear change.  Embrace transformation by attuning your heart and mind with the energies of change so you can advance out of limitation and into the unwavering, expansive, all-knowing being that you are.  Learn to move with the energies of transformation and you will find that all the answers are right before you.  Open up to the currents of change, align with your divine destiny, and experience the balance and harmony of being part of the complete picture.

 Laurie Polinski, is a results-oriented intuitive guide and life purpose coach who helps people see greater possibilities and break through hidden barriers so you can quickly and gracefully reach your highest potentials in your life, relationships and career.

To learn more about Laurie’s methods, visit www.spinninggoldlifecoaching.com or call her at 630-515-1722.

Abundance is more than just having money.

    Although money is often a part of it, but real abundance means having things that fulfill and satisfy you.  So, knowing what fulfills and satisfies you allows you to consciously choose what you want to create, experience, and what you want to draw into your life.

   The first step is; knowing what fulfills you and what you want.  When you know what you need in your life, and exactly what you want, you can master your life, your experiences, your emotions, your relationships and your money, rather than being mastered by it.

  Real abundance is also about flow.  Letting go of what no longer serves, fulfills or satisfies you.  Flow in life is natural.  Look at nature and how it continuously flows; night into day, the seasons, the years.  The migration of the hummingbirds and butterflies.  They don’t have calendars and clocks.  They “go with the flow!”  They know when it is time to let go of what served them for the season, and they follow the natural flow into something new.

  What would happen to the hummingbird or butterflies if they didn’t go with the flow of nature?  If they decided that they wanted to hang around in the nest or garden they had resided in for the summer here in Chicago?  They would die!

What are you hanging on to that no longer serves you?

  Look at your life like the cycles or flow in nature.  Because you are part of nature!  The only thing that separates humans from animals is the appearance of our frontal lobe in our brains.  The frontal lobe allows us to discern, and choose or reject things based on conscious choice.  Without that, we too would not be able to make conscious choices and decisions for ourselves and would have to rely only on our natural instincts to survive.

  While that is a gift, for it is what makes us human and gives us the ability to create these rich, rewarding and complex lives we live, it has also, in far too many ways, driven us away from our true nature, which is…. nature!  The point being, viewing the natural cycles of life, things, people and experiences come into our lives at a particular time to serve a particular need or desire.  Letting go of some of those things when it is no longer serving a need is part of the natural cycle of life. 

  The good news is that in keeping with what we know about the flow of nature, when we let go of the old, it creates a vacuum, a space for the new to come in!  Winter doesn’t simply leave.  It eases its way out and is replaced by Spring.  That is the natural flow of life’s cycles.

Coach’s Request:

  What are some of the things you are hanging on to that have served their purpose, filled a need at a particular time in your life, and are ready to retire or move on?  Don’t only focus on the tangible items.  Go beyond the obvious, and consider things like old beliefs or self-sabotaging habits.  Things that, at one time may have made sense, kept you safe, do not serve you and assist you in your desire for growth, fulfillment and abundance.  In fact, these may be the very things that stand in your way, hold you back or stop you from having more of what you do want in your life.

 ~Laurie Polinski

Have you ever stopped to realize that you created your life to be exactly the way it is today?  Consciously or subconsciously, the choices, decisions, beliefs, and actions you took (or didn’t take) resulted in what you have in your life at this very moment. 

“But,” you may be saying, “my life isn’t exactly as I would like it to be.”

Where you are and what you have in your life today is no accident.  Your life is the result of all of the decisions you have ever made (or chose not to make) every moment, every day of your life. 

This is powerful news!  Because, it’s a tremendous testimonial as to the amazingly creative person that you already are!  This means that you have the power to create the life you really want for yourself.

The Power of a Decision:  The first step to actually achieving your goals is to make the decision to do so!  Making the decision to have what you really want must be a real and conscious choice, not simply a wish. 

“To get new results you must take new actions and all actions are fathered by a decision.”  Tony Robins

  Making a Decision:  Your decision must be powerful enough to make the difference you want to see in your life.  This is where many people get stuck, because making a decision to have or create different things in your life most likely means that you are going to have to leave the safety of your current comfort zone.  (I will be writing a lot more about the comfort zone in upcoming articles because this is a biggie, yet it doesn’t have to be as difficult or frightening as it may seem!) 

Here are 5 Keys to help you make powerful decisions that can change your life and help you have exactly what you DO want:

1. Ask yourself what you really and truly want.  This means that you must expand your thinking beyond what you currently think you can have.
2. Decide and commit to making it happen.  Ask yourself, “What decision can I make right now that will support my commitment to having what I want?”
3. Make a clear and concise choice to have what you want and deserve.  You must be clear about what you want and how you are going to get it. 
4. Picture where you will be and what it will look like when you have reached your goals.  Really let yourself imagine and feel what it feels like to be in the experience of what you want for yourself.
5. Take responsibility for your dreams.  It’s easy to point fingers or blame something or someone else for what shows up in our lives.  Don’t give your creative power away by imagining yourself in a victim role when it comes to making choices and decisions that impact your life and your dreams.

  Once you determine your direction, you must be committed to taking the actions that match that decision in order to get it.  When you decide and commit, your subconscious mind will work to help you get exactly what you say you want.  That’s where the phrase, “Be careful what you ask for!” comes from.  The subconscious mind is more powerful than most of us had ever been were aware of in the past.  More and more science and research is showing us the amazing power of our subconscious mind.  (I also plan to write more about that in future articles because this is powerful and fascinating!)

  You have created many miracles in your life, even those you don’t necessarily like.  Setting clear goals and taking responsibility for making conscious choices and decisions that are aligned with those goals is the most powerful thing you can do for yourself and those who you influence.

Make the decision to start now.

“Every choice and decision leads us closer to, or farther way from, what we want.” 

Spinning Gold

If your business feels more like the wallflower right now, and you’d like to have more of what the rock star has, ask yourself these 3 three key questions:

1) Have I articulated and written down my brand promise?

2) What do I want my clients to remember about me and/or my business?

Your core message should be based on:

It’s important that you understand and clearly articulate the core message you want to send for your business. You need to keep your core message in mind when developing all of your advertising materials such as your website, brochures, business card, etc. Your core message is what you want your clients to remember about you. This is how you create a deeply meaningful connection with your clients and prospective clients.

3) Does my company name and/or tagline explain the nature of my business or what I do?

My tagline tells 3 things:
  1) Who I work with – “Entrepreneurs”
 2) What I do – “Business Growth Coach”
  3) What I promise – “Focused, Fast Results.”

Laurie Polinski
Spinning Gold Marketing

1)  Give some serious thought to what differentiates you from the competition.  We’ve all heard that we need our “elevator speech”–the 30-second infomercial that quickly tells people who you are and what you do.  Your elevator speech should answer the question:  “Why should I work with you instead of any of the others?”

-         How do you get clear on what you can offer?

-         Do you offer a product or service that others don’t?

-         Do you have special training or certification that others don’t have?

-         Do you understand what you are truly expert at that sets you apart?

-         What core values do you have, or does your business reflect?

  Once you know the answers to these questions, you will have the basis for your elevator speech. Stick with it—that is your story.  That story is the one that will stick in customers’ minds and, if it sounds authentic, they will repeat your story to others.

2)  Start a word-of-mouth campaign.

    Word-of-mouth is free and can be your most effective form of advertising as long as your message is authentic to who you are, what you offer and how you help people.

3)  Do you have a membership or club that offers discounts or other incentives to your loyal, repeat clients?

This gives clients incentive to continue coming back to you instead of trying a competitor.

  Remember, though, almost no discount or incentive will be enough if your client is not satisfied with your service.  Again, this is where your message must match what you deliver.

4)  Give your clients incentives or discounts for referrals.

  Create some kind of reward for your clients who share your message with others.  For example, you might have special cards printed for your clients to give to friends and when their friends use your services, both your referring client and the new client receive a discount or incentive.

  Be sure your branding and authentic message is clear on whatever card or piece you use so that your existing customer doesn’t have to do the work of trying to communicate who you are, what you do and why their friend should go to you.

5)  Make sure you have good marketing materials to give to potential clients.

  Your brochures, fliers, website and any other marketing materials must reflect your authentic branding so that people quickly and easily understand who you are, how you can help them and why they should choose you.

  Some of these suggestions may cost a little money, but when you have the right branding message–one that is truly authentic to who you are and what you are an expert at delivering–it will be the catalyst to what makes you stand out in a crowded field.

  With the right branding message—one that is authentic to who you are and what you are an expert at delivering—these inexpensive advertising suggestions will be the catalyst to what makes you stand out in a jam-packed market.

Laurie Polinski
Spinning Gold Marketing

  Your unique brilliance is what you are inherently good at, and what you enjoy doing so much that it doesn’t even seem like work to you; it’s what you get so lost in that you completely lose track of time. Determining and harnessing your unique brilliance will allow you to provide your talent to others in a quality that no one else can, and will make you stand out against the competition. Understanding your unique brilliance will help you get paid for doing something that you would do even if you weren’t getting paid!

Uncovering Your Unique Brilliance

  Although everyone is born equipped with a unique brilliance, not everyone is able to recognize theirs immediately. Throughout childhood, years of nurturing often (and often times involuntarily) causes people to lose touch with their natural talent. For example, you might grow up thinking that you want to be an astronaut because a parent or teacher encouraged you to be. Once more cognizant of yourself, however, you realize that you hate math and are terrified of heights and cannot stand the smell of burning rocket fuel, so you pick up the paint brush that you’ve been eyeing since fifth grade and become a world-famous artist, just as you were born to be.

Transforming Your Unique Brilliance Into a Business System

  When you use your unique brilliance with your business, you focus on what you are truly exceptional at, or what comes natural to you. Concentrating at what you are truly great at will allow your business to flourish and the tasks which are not in alignment with your brilliance get delegated or just pushed aside. Identifying your unique brilliance is not always easy, so specialists have developed professional personality assessments to help people better understand themselves. As a marketing and soul coach, I am certified to assess multidimensional awareness profile evaluations that will help you pinpoint your innate talent.

Laurie Polinski

Spinning Gold Marketing

  Your business starts with a foundation, and the strength to any foundation is it’s cornerstone. The cornerstone of a foundation provides stability and strength to support a structure and without it, the foundation will fail and the structure collapse. You are the cornerstone of your business structure and in being solid in your goals, vision and self awareness, you will allow for the support needed to build a strong successful business.

Knowing Yourself Allows You to Effectively Brand Yourself

   As an Entrepreneur, being very clear on who you are at your core, allows you to build a solid relationship with your ideal clients. Promoting and operating a business that is a reflection of who you are will attract clients through authenticity, promoting a sense of deep trust. Operating your business with a self-awareness will nurture self confidence, and exhibiting self-confidence will assure your clients on a deep subconscious level that they are in the best of care.

Self Awareness Business Tools for the Entrepreneur

Laurie Polinski
Spinning Gold Marketing

Be sure to take the time to build that solid foundation under your business.

Here are the:

7 Key Steps to Taking Control of Your Business This Year

Laurie Polinski
Spinning Gold Marketing

Help! I Don’t Know Where to Start

Have you spent 2009 and previous years gathering knowledge and information through books, seminars, ebooks, teleseminars, online courses and…did I miss anything?  Are you on so many email lists that you know there is no possible way you could read all of them and put them to use?  Is your head spinning because you have learned so much and yet you fear there might be something you are missing?

If you have answered yes to any of these questions you might want to sit down and brace yourself, for the news I am going to tell you might be a little frightening.   My friend I believe you have it and it looks bad…..I believe you have Information Overload Syndrome!

What is Information Overload Syndrome?

Many entrepreneurs, especially when new in the game spend much time on training and gathering information on the business they are pursuing.  There is absolutely nothing wrong with research and education, the challenge is, there is so much information available and it is so easily accessible in this electronic age that before you know it, you have so much material, you don’t know where to start because you are overwhelmed.  Usually what follows is not starting at all or paralysis.

3 Steps to Overcome Information Overload

Chances are you have plenty of training, knowledge and information already and more might not necessarily help you, in fact it might just make things worse.  What you need to do at this point is channel all the information and training you already have and move forward.  Here are three steps that will guide you from paralyzed to productive:

1. Time to focus or refocus - Once overwhelmed it is easy to lose track of what you set out to accomplish in the first place.  Take time to reevaluate your goals and determine if they need to be adjusted.   Be clear on your niche and your ideal client.  What can you offer them to serve their needs?
2. Develop a plan and strategy – Now is the time to go over the materials you have learned so far, all the knowledge you have amassed and pull it together into an organized system that will move you in the direction of your goals. Doing so will start you on your way to answering your ideal clients’ needs and making you money.
3. Get into action - One of the things I have learned through experience is, always move towards completion – not perfection, and make adjustments along the way.  It is important as entrepreneurs to always be learning, the key is to learn while the wheels of your business are in motion.

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So let’s summarize:  To overcome information overload:  1. Get yourself focused; 2. Develop your plan; and 3. Get into action and 2010 will be your best year yet!