Open Your Life to the Abundant Flow

If aren’t receiving the abundance and prosperity you want, you may be unknowingly blocking the flow. Many people, through self-sabotage, actually push abundance and prosperity away. The question is, how do you open the flood gates to the abundance life that you deserve and know is possible for you?

Abundance is the experience of plenty. Plenty of what you truly need and want in your life; material and otherwise. Catherine Ponder, in her book, “Open Your Mind to Prosperity,” says “You are prosperous to the degree that you are experiencing peace, health and plenty in your world.

When you are experiencing true abundance, you have passion in your life, positive relationships, life experiences that you cherish and desire, personal and professional growth and development, and individual moments that you savor.

People often come to me saying, “I’m not sure what I need, but I know I need something. I’m just not happy with my life the way that it is.” When I ask them what they want, virtually all of them say they want more peace, more meaning and more fulfillment in their lives.

So, what’s the missing link? In our culture, abundance is often equated with getting more money. Yet, the pursuit of money often draws our body, mind and spirit out of balance. Having money isn’t a bad thing and you should feel free to pursue any amount of money that feels good to you. However, many people have made the pursuit of money the main source of abundance which in turn can leave them feeling drained, searching for more meaning, fulfillment and peace in their lives.

What does abundance mean for you in your life?

1) What kind of life would be ideal for you?

2) What positive priorities would support that vision?

3) Who and/or what are your most precious possessions, relationships and experiences?

4) Are you allowing yourself the time and energy to do the things that spark your most creative power?

5) How do you currently use your gift of time?

Write a summary statement of your answers. Are you currently living your life according to what is most valuable to you? Are there some things that you would like to change?

So many people postpone pursuing their dreams because we think we’ll get to them later, when we have more time, or when something happens first. As a result, too many people go through life feeling weighed down by daily responsibilities, “shoulds,” “have-to’s,” and “musts.” We become prisoners of our own self-doubts and being disconnected from our values, our purpose, and what brings us abundance in every moment.

Abundance and prosperity is about doing what matters to you in every moment, and feeling fulfilled and alive now. If you’re like most people, getting clarity on your purpose, values and your right path that brings you the true and meaningful abundance you want may seem like a nearly impossible task. For many years, I have been helping people transform their lives by unearthing their gifts, their true potential, and creating their plan to let their most rewarding path unfold and lead a life of fulfillment, success and meaning.

“Life is not measured by the number of breaths you take, but by the number of moments that take your breath away.”

Laurie Polinski

Spinning Gold

Have you ever stopped to realize that you created your life to be exactly the way it is today?  Consciously or subconsciously, the choices, decisions, beliefs, and actions you took (or didn’t take) resulted in what you have in your life at this very moment. 

“But,” you may be saying, “my life isn’t exactly as I would like it to be.”

Where you are and what you have in your life today is no accident.  Your life is the result of all of the decisions you have ever made (or chose not to make) every moment, every day of your life. 

This is powerful news!  Because, it’s a tremendous testimonial as to the amazingly creative person that you already are!  This means that you have the power to create the life you really want for yourself.

The Power of a Decision:  The first step to actually achieving your goals is to make the decision to do so!  Making the decision to have what you really want must be a real and conscious choice, not simply a wish. 

“To get new results you must take new actions and all actions are fathered by a decision.”  Tony Robins

  Making a Decision:  Your decision must be powerful enough to make the difference you want to see in your life.  This is where many people get stuck, because making a decision to have or create different things in your life most likely means that you are going to have to leave the safety of your current comfort zone.  (I will be writing a lot more about the comfort zone in upcoming articles because this is a biggie, yet it doesn’t have to be as difficult or frightening as it may seem!) 

Here are 5 Keys to help you make powerful decisions that can change your life and help you have exactly what you DO want:

1. Ask yourself what you really and truly want.  This means that you must expand your thinking beyond what you currently think you can have.
2. Decide and commit to making it happen.  Ask yourself, “What decision can I make right now that will support my commitment to having what I want?”
3. Make a clear and concise choice to have what you want and deserve.  You must be clear about what you want and how you are going to get it. 
4. Picture where you will be and what it will look like when you have reached your goals.  Really let yourself imagine and feel what it feels like to be in the experience of what you want for yourself.
5. Take responsibility for your dreams.  It’s easy to point fingers or blame something or someone else for what shows up in our lives.  Don’t give your creative power away by imagining yourself in a victim role when it comes to making choices and decisions that impact your life and your dreams.

  Once you determine your direction, you must be committed to taking the actions that match that decision in order to get it.  When you decide and commit, your subconscious mind will work to help you get exactly what you say you want.  That’s where the phrase, “Be careful what you ask for!” comes from.  The subconscious mind is more powerful than most of us had ever been were aware of in the past.  More and more science and research is showing us the amazing power of our subconscious mind.  (I also plan to write more about that in future articles because this is powerful and fascinating!)

  You have created many miracles in your life, even those you don’t necessarily like.  Setting clear goals and taking responsibility for making conscious choices and decisions that are aligned with those goals is the most powerful thing you can do for yourself and those who you influence.

Make the decision to start now.

“Every choice and decision leads us closer to, or farther way from, what we want.” 

Spinning Gold

The Power Of Archetypes

  I promised you more about Archetypes.  Some of you told me that, before you received my newsletter, you really didn’t know what archetypes were, or what it means to you.  So, here is what I know….

  Archetypes is a tool we can use to draw us closer to personal awareness and discern where our unique personal power comes from at any given time in our own life’s journey.  When we identify with a certain archetype, we are effectively peering into our own set of unconscious traits. 

  While some may not have heard the term “archetypes” before, or may not completely understand what the potentiality in understanding them is, I assure you that you do know what the idea of archetypes is.  Remember Walt Disney’s Beauty and the Beast?  Belle was the Hero (Heroine), while Beast is the Outcast.  Cogsworth is the Responsible.  Mrs. Potts, the Nurturer, and so on. 

  The different archetypes (I gave you 12 primary archetypal characters in my 9/13/10 newsletter) are really labels for a particular set of traits, characteristics and expected behaviors.  So, when you think of the archetype (or label) “Teacher,” you get an image of what characteristics and traits that person might embody.  When you think of the archetype (or label) “Hero,” your mind automatically conjures up a set of ideas of what you could expect from that person.  In fact, think of all of the Disney movies you’ve seen, and you’ll understand how each story is written to include certain archetypal personalities and how they interact together.

  These inner guides – archetypes – have been with us since the dawn of time.  We see them reflected throughout the ages in art, literature, mythical stories and even religions.  Look around and see that archetypes are found everywhere, in everything.

  Why is this important to you?  Well, archetypes can serve as our inner guides to help us on our journey through life.  When you understand more about yourself, and how others perceive you, you become more self-empowered, and true to your soul.  You can make a conscious choice to find and express your unique gifts more fully in the world.  Each has its own gifts, strengths and ways of being.  Each presents its own set of lessons and challenges  

  Archetypes are also described as an energetic pattern that resides within our unconscious at different stages of our lives.  Each archetype that comes into our lives brings with it a task, a lesson, and ultimately a gift.  And the best part is that all of the archetypes reside within each of us.  Which means that we all have this full human potential within ourselves, and it is up to us to draw upon each one as is appropriate.

  When you identify your particular set of archetypes you can really begin to understand the patterns you experience in your life, both positive and challenging.  You can see how certain situations, people and experiences continue to show up in your life that either benefit you or tend to throw you off balance.  When you recognize these as energetic patterns in your life, you can understand how you really are drawing these experiences into your life!  You can also better understand how to work with each as it comes.

  Here are just a few of the benefits of identifying which set of archetypes are prevalent at various times in your life:  You can more clearly see

  In my work with clients, I give them a brief assessment that helps them identify which archetype is the primary and which is the supporting influence in their life.  We use this, along with other highly effective tools, to get a deeply insightful perspective on what the client needs in her life to bring her the greatest amount of joy, purpose, meaning and satisfaction in her life.  When clients get this kind of insight, they always tell me that I have given them a perspective on life that they’ve never had before, and have “finally given them permission to be themselves.” 

What’s my primary archetype?  The Alchemist – A visionary, making dreams come true, transforming what is into its highest potential.

Spinning Gold

  Taking your life to the next level, personally and/or professionally, requires that you know yourself really well.  It means you must be clear on your strengths, purpose and also those “shadows” that could challenge your growth.  If you have a desire for more in your life, but find you may be struggling, you want to be sure you are clear on your natural strengths and challenges so you can move forward with purpose & ease. 

  When you get clear on who you really are and what you are really here to do, you will find yourself living with more passion.  You will find that joy comes much more easily to you.  And you will soon experience doors and windows of opportunity opening up to you that will lead you to dreams and wonders that you didn’t even know existed in the past.

  The more physical benefit of knowing yourself really well, is understanding what makes you strong and unique in the world.  When you know your strengths and what sets you apart, you are able to focus that and package it so that you can be most effective, sell yourself better, and make more money.

What Is My Archetype?

Here is an exercise that can help you begin to see yourself more clearly through different lenses.

  Below is a list of the 12 primary Archetypes. Read the brief descriptions and see if you recognize which description characterizes your “Primary” Archetype.  This is the one that typically leads your values, visions, actions and experiences on a day-to-day basis.  Then, choose which one shows up as your “Influencing” Archetype.  This is the one that makes you uniquely you.  Several people in your life may have the same Primary Archetype as yours, but it’s your Influencing Archetype that gives you your unique way of seeing the world and making choices and showing up as uniquely “you.”  Finally, which Archetype is your “Shadow?”  The Shadow is that part of you that you resist and possibly even resent.  Typically it will be the last one you would choose to acknowledge as being a part of you.  Although it is just as important to be aware of the Shadow as it is to be aware of your Primary and Influencing Archetypes because when you are aware of your Shadow Archetype, you can consciously choose to honor and express its more positive side.

My Primary Archetype is: __________________

My Influencing Archetype is: _________________

My Shadow Archetype is: ____________________

Alchemist:  The visionary, catalyst, innovator, charismatic leader, mediator, shaman, healer, or medicine woman.  They inspire people to commit to a higher vision of what they can be or do.

Artist:  The Artist is driven to re-imagine the ordinary and turn it into the extraordinary.  The Artist has a deep desire to make things different than they are.  Typically unwilling to confirm, their imagination is the catalyst for innovation and never-ending steams of possibility.

Explorer:  The Explorer is driven to seek new experiences.  Their spiritual contract is “To pioneer the discovery of our truth.”  The Explorer is often on a question for individuality and uniqueness and is often restless and ambitious.

Hero:  The Hero wants to champion those who cannot stand up for themselves.  The Hero’s spiritual contract is “To prove the spirit through courageous action and triumph over adversity.”

Humanitarian:  The unsung hero who speaks up for the common person (animal).  The Humanitarian archetype taps into our desire to know that we all count; we each have a voice, regardless of our status in life.

Innocent:  The Innocent touches our heart and helps us believe that “We can be happy.”  The Innocent is optimistic and speaks to our need for simpler times, wholesomeness and honest values.

Jester:  The Jester is never satisfied with the status quo and uses their cleverness to help us see the world from a new perspective.  The Jester creates the possibility for a variety of new ideas and innovations.  The Jester gives us permission to be a little naughty, to have fun and escape from our daily cares.

Maverick:  The Maverick is driven to shake things up.  They often feel like the outsider, yet may possess a romantic “bad boy” identity which is highly charismatic.  The Maverick yearns to break loose and challenge the limits.

Nurturer:  The Nurturer’s compassion, generosity and caring envelopes us in the feeling that we are home again.  The Nurture sooths our hearts and comforts our hearts.  The Nurture has a deep desire to take care of the people and things in their world.

Romantic:  The Romantic has a deep desire for intimacy and connection.  The Romantic Archetype enjoys being singled out as special and unique.  The Romantic’s spiritual contract is “To make heart-to-heart connections.”

Ruler:  The Ruler’s mission is to create order and peace so that others can prosper.  The Ruler’s true gift is to empower leadership, prosperity and success in others.

Teacher:  The Teacher’s spiritual contract is “To discover and share the gift of wisdom.”  They are a natural skeptic and seek to find proof or evidence to validate their discoveries, insights or hypothesis.


  Each Archetype has its own strengths, characteristics and possibilities.  Each archetype also has its own set of challenges to be aware of.  When you are aware of your challenges, you begin to see patterns unfold that explain why you repeatedly find yourself in certain less-than-desirable situations.  And with this awareness, you can begin to make better, more empowering choices to avoid these challenges, or at the very least, recognize the situation for what it is, and get out of it much more quickly.

  Each Archetype also has its own influence over your personal relationship to Money.  Do you easily attract money into your life, or do you somehow push it away?  Are you confident in charging for what you’re services are really worth, or do you continually discount your value?  What unconscious limiting beliefs do you hold that do not serve you? 

  I’ll talk more about how the Money Archetypes influence your life in next month’s article, so be sure to tune in next month for more!  Until then, enjoy the remaining days of the summer season!

Spinning Gold

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What Stands In The Way Of The Personal And Business Success That You Want?

   Have you ever felt like you are working so hard, doing everything you know to do, and still feel like you aren’t achieving the level of success you know is possible for you?  Have you felt exhaustion and frustration because you know there is more for you to do, be and have but don’t know what else you can possible do to make it happen for you?

  When I ask my audiences in my public presentations, “How many of you have reached the personal level of success you would like to have?” very few raise their hand.  So, what is it that blocks us from being all that that we can be?

  The women who come to me are on their own journey of self-discovery.  They tell me they wake up in the morning with a yearning, wanting something more for themselves, but don’t know how to tap into it.  They’ve tried fulfilling that yearning by getting yet another credential, moving up on the corporate ladder, reading spiritual and self-help books and attending workshops and yet nothing has filled that quiet, yet intense call deep within their heart.

How Do You Find Your Life’s Passion? 

For years, like most of my clients, I was searching; trying to find what it is that would free me of this yearning for purpose in my own life.  I knew there was more within me to be expressed.  I changed jobs, I attended workshops, I followed gurus, waiting, even begging for someone to be able to evoke that deeper brilliance I knew was within me.  I knew that if someone would just help me identify my passion that I would have no problem stepping into it, I just needed help uncovering it!

  Isn’t that odd?  We live with ourselves from the day we were born, twenty-four hours a day, seven days a week, three hundred and sixty-five days a year, every year – and we still don’t know what that one single thing that is so special, unique and purposeful about ourselves is!  So, we begin the search outside of ourselves to learn the answer.  I call it “looking for me in all the wrong places.”

  Here is the secret; your passion is as close as your very own breath.  If that is true, then why are so many of us living day-to-day with this feeling of being disconnected from our true self?  Studies have shown that 84% of us are not living in congruence with our core passion and purpose!  That means that most adults are still searching for their truth.

  Here is another secret; the transformation that can occur between the search, and discovering your true nature, passion and purpose is simply awareness.  The awareness of reconnecting with who you were born to be.  The awareness that comes from unearthing what is so unique and brilliant about you that you are able to deeply touch and begin to fully express your purpose, your passion and your truth.

  Fortunately, I had the blessing of discovering this awareness for myself.  I now know that it is my purpose to help as many others reconnect with their natural-born purpose and passion as possible.  I know the pain and frustration of feeling disconnected from your core self, and I know the joy and freedom that comes from becoming realigned with my truth.  I have been inspired to help others stop the search and live life as fully and passionately as we are meant to live.

To your joyful and inspired success~

Namaste,

~Laurie

 What Is Your Divine Purpose?

  We all have a creative genius within us, and this genius presents itself only when we are living in alignment with our divine purpose.

  Let me ask you this, have you ever felt like there is a part of you that has not yet been tapped into?  Do you feel like you are living a comfortable life, yet still looking for that thing that really makes your heart sing?  Have you found yourself continually searching for that part of you that is special, unique and absolutely brilliant?

  I have a confession, I remember thinking, since I was 9 years old, that something very special was going to happen for me.  And while many wonderful things have happened, I always was searching and waiting for that one really magical thing that would call forth my divine purpose.  What I learned, after 40+ years of waiting for and searching for that magic, was that it was within me all along.  I just needed the right opportunity to discover that. 

  Fortunately, I discovered the CORE MAP process which completely opened up my entire life to new dimensions, opportunities, and levels of effectiveness.  Since then I have been working closely with other women who were also on the verge of breaking through the monotony of life as it was, and unearthing their true divine purpose and live it fully!

  When we are fully aligned with our purpose, and the life we were born to live, we find helpful people and seemingly “magical” or coincidental opportunities coming forward which gently lead the way.  This is the experience of being in the flow, and life becomes much more effortless, joyful and meaningful.

Here 5 simple steps to help you tune in to your own divine purpose:

1.         Brainstorm, and write down everything you really love to do.  Once you have completed the list, go back and number each entry in the order of which appeals to you the most.

            Tip:  Think of the times in the past when you were at your absolute best!  When time just passed, and everything felt as though it were going your way.

2.        Read over your list, and put it away for a day or two.  Make an appointment with yourself when you have some quiet time, and take out your list and begin adding to it.

            Tip:  Make sure you are including only those things that make you feel really joyful.  Sometimes we are extraordinarily good at some things, yet they do not make us joyful.  These are the things that we have learned, or may have been conditioned to do well, but are not part of our life’s purpose.

3.     After you have dug really deep within, and recognize what it is that truly makes your heart sing versus those things you typically spend your day-to-day life doing, go back and re-number the entries.  Make sure what makes you feel most joyful and purposeful is number 1 on your list.  

            Tip:  It may surprise you to discover that the order may differ from the original order you assigned a day or two ago.

4.         Select the top ten entries on your list.  Now, make a list of what each of these top ten has in common.  With this in mind, what occurs to you that may be a clue to uncovering your divine purpose?  

            Tip:  Don’t limit yourself to just one idea.  Play with this over a period of time.

5.         Once you have uncovered some of the clues to what may be most important to you, immediately begin taking steps to bringing more of those joyful, meaningful experiences into your life.  For example, you may have discovered that many of your top ten entries related to travel.  You might begin bringing more of that into your life by subscribing to a travel magazine, or planning your next trip to an exotic destination.

            Tip:  Pay close attention to what energizes you the most.  Again, this may not be the same as what you have been doing most of your life that you are really good         at. But that’s okay, you’ve just added a whole new dimension to your day-to-day life that brings you closer to living the life you were meant to live.

  When you are on the track of your divine purpose, everything you do in pursuit of it will inspire and energize you.  You will begin to call in the people and opportunities that will continue to show you the next steps and open up doors which you hadn’t even known existed for you.  When you are not living in alignment with your divine purpose, you are not in the flow, and life feels like a struggle and drains your energy.  Continue to pay attention to how you feel when you are going through your daily activities.  If it feels joyful and easily flows, you are on the right path.  This is the path of living your divine purpose and when your true creative genius shines through!

To your joyful and inspired success~

Namaste,

~Laurie

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Being clear about who you are, what you do, and the benefits of working with you, will dramatically affect your ability to attract and connect with more of your ideal clients and manifesting the success you want. 

That sounds simple enough, doesn’t it?  Why, then do so many entrepreneurs struggle to attract clients?  Most often it is not because there is anything wrong with what you do, or how you do it, but the problem lies in being able to clearly define and communicate your authentic message in a way that really connects with your ideal clients.

Here’s an important understanding:  You know you have a unique gift that no one else has, and you know that you can help others.  It is your mission to identify your gift, do it to the very best of your ability, and create your compelling branding and marketing message that is authentic to you and attracts clients who want what you offer.


Here are 3 things you must be very clear on that will help you instantly transform the way you feel and communicate about your business, and expand how your potential clients perceive and connect with you and your business.

1)  Know what your unique gift is.  What do you do, exceptionally well, that no one else does?  In other words, what sets you apart from others in your field?

2)  Know who you serve.  The more well-defined your niche market is, the easier it will be to create your messages.  You will also become known as the authority in that area.

3)  Know what authentically connects you with your prospective clients.  People buy on emotion and then back their decisions up with logic.  What emotions do you and your services evoke in people that makes them want to work with you?

As I shared earlier, you must be clear about who you are, including your unique gifts and your core values.  You must be clear about what your services deliver, and what need or desire that fills within your clients.  And, you must know – very, very well, who your ideal clients are so that the connection you make with them is clear, true and authentic.


To your joyful and inspired success~

Namaste,

~Laurie

Spinning Gold Marketing

1. Refine and Narrow Your Niche

   Narrowing down your ideal clients and understanding what their specific needs and challenges are will allow you to consistently put out a focused and clear message.  If your attempt is to market to too wide of an audience, your message gets lost because it is vague and without focus and direction.  You want your ideal client to say “Yes that is me, I need that!” when they see or hear your message.

  Every successful business knows the answer to these questions:  Who are my customers?  How will they know I am here?  Why do they want to buy from me?  How can I reach more people like them?  Clearly and concisely answer these questions, and you have the first key ingredient for success.  

  The answer to these questions should influence every the design of each of your products and services.  The answer to these questions will influence your pricing, where you put your message out (distribution) and will be the catalyst to crafting the right communication that speaks directly to your perfect niche.

- “She who chases two rabbits catches none.” – Chinese proverb

2.  Construct a Clear Message

 Networking events are a great place to build relationships and attract new clients.  Do not make the mistake of investing your time and money without having a clear and powerful message to share.

Have you ever been to a networking event where someone asks you what you do, and you feel a slight sense of panic arise within you?  Suddenly you find yourself rambling on trying to explain what it is that you do and you realize that the other person’s eyes have glazed over and in your mind, you know they are now probably more confused than anything?

Here’s a tip to crafting your message; go back to Number 1 above.  Your message starts with your “niche.”  Chances are, if people are not fully getting your message, your ideal clients aren’t hearing you either.

3.  Get Out of Your Own Head

   Most entrepreneurs work on their own.  When you are trying to do everything and be everything for your business, frustration and overwhelm tend to build up.  Do you love your business, but sometimes feel the heartache every business owner feels from time to time?  Have you felt that sense of doubt and fear move through you?  

  When this happens, is it your tendency to just work harder?  That’s okay, it’s what most people do, work harder, put in longer hours which builds up more stress.  The problem is, that if that’s all you do is work harder doing the very same things, you probably won’t get any better results.  When you feel like you are always busy, but your business has hit a frustrating plateau – or worse, if your sales are sliding downhill, you don’t need to work harder, you need to work right!

  I know that you know that your best, most creative thinking do not come from being tired and frustrated.  It’s important to get out of your own head and learn the right steps to rev up your business and jumpstart your marketing program.

  When this frustration and exhaustion begin to overwhelm you, it can be disheartening.  But it doesn’t mean that there is anything wrong with you, or that you can’t do this!  The truth is that you CAN do it, and you can do it really well when you know the right steps to take.  Taking the right steps will add the fuel to your business and quickly get you back on track attracting plenty of your ideal clients.

To your joyful and inspired success~

Namaste,

~Laurie

Spinning Gold Marketing

The Importance of Being Unique In Business

In last week’s article “What is the Marketing Hook in your Business?” I talked about the importance of having that attention-grabbing message in your website or sales copy that makes someone stop in their tracks and notice you.

Did you implement that concept in your business?  If so, then congratulations!  You a are obviously a person who takes action.

So what’s next?  You’ve got their attention, now what?

Once you have attracted the attention of your ideal client, you need to keep their interest.  What you don’t want them to say is “Oh, another coach or another web designer, nutrition expert, another……” 

What you do want them to say is, “This person is interesting, different from the others.  I’ll take a closer look!”

Let’s face it, you can look at most crowded fields of expertise and the basics for each business are the same.  So, what makes you and your business different?  In other words, what is unique about you and/or the process of your business that others don’t have?  This may be some past experience, some certifications, some prominent associations you may have that others cannot claim for themselves.

How Do I Find the Unique Business Angle?

There are several ways of doing this and I will cover two of them here:

1)  Ask Your Clients and Customers

An easy way of doing this is by doing a survey.  You must be specific with your questions.  Remember, you want to elicit responses that set you apart, what do they perceive about you that is unique and special?

2)  Ask them directly after you have worked with them or served them.

Laurie Polinski

Spinning Gold Marketing




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 Get More Clients With An Effective “Marketing Hook”

  Everywhere you look today you are exposed to one form of marketing message or another. It might be on a billboard, in a magazine or on the internet and no matter what media you are engaged in at that moment, the message is basically the same; “buy our product or use our service.”

  Marketing experts understand that they have just a few seconds to capture their target or ideal audience or their message will be a failure. They have just a few seconds to grab your attention and arouse your curiosity to know more of what they are offering or you will move on to something or someone else. Have you ever surfed the web and gone through countless of web pages without any interest and then one page just popped out and grabbed you, causing you to read more? Have you ever zipped through the channels on your television and found yourself stopping on an infomercial even though it was not your intention? You had no plans on buying anything and you know that they are just trying to sell you something and yet something they said or something they showed you, made you stop and say,”Hey, wait a minute. What’s this?” 

 This is what business marketers refer to as the “hook.”

 Do You need A “Marketing Hook” In Your Business?

  If you are in business and if you want to attract clients then the answer is yes, you most definitely need a “marketing hook” in your business. There is far too much competition out there to just hope and pray your ideal clients will find you and invest in your product or service instead of your competitor. Today there are thousands upon thousands of websites and for you to be successful on the internet, it is a must to be able to grab your prospect’s attention.

 What Is Your “Marketing Hook?”

  Before you begin writing a single word for your web-page, sales page or ad, you will want to do some serious research. At this point what you are looking for is that unique piece of story that will arouse a burning curiosity in your ideal client to make them feel compelled to continue to find out more. It is the eye-popping piece of story that will jar even the most distracted reader into full attention. The best hooks are the ones that come early in your message. Remember, the objective here is to grab attention immediately, to get noticed.

  Every business is going to have a different hook. Every niche market is going to have a different hook. Your business might also have more than one hook, one for every kind of client you serve.

  Many times business owners and entrepreneurs are too close to their product or service to be able to see what is unique about them. What sets them apart from their competition? Mentoring programs, coaching programs and mastermind groups are great resources to turn to in order to get an outside perspective of you and your business’ uniqueness to discover your very own “marketing hook.”

Laurie Polinski

Spinning Gold Marketing

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